Facebook Campaign Results

       

  I started this Facebook page with confidence. My first post was encouraging involvement with advice, arguments, comments, etc. I also started with a poll, that wasn't very successful. 

I feel like a reason this poll wasn't successful, was because of the poll app, it required a click and most people are uncomfortable leaving Facebook to participate. 

Next, I started sharing articles, news updates, and facts/stats of players and games. I wanted people to get involved, but have had a hard time catching attention and posting updates that were relevant to every person's fantasy football team. In order to catch more viewer's attention, I would have to constantly post new updates, hourly (if not more) to keep up with all the news and make it so people would become active with the page.

With 42 total Facebook likes, we only accumulated a few likes on each post, but often reached more people than our total page likes. Although, I did have a few people ask for advice on who to start or sit a certain week, and who they should draft.

My initial idea was to reach out to everyone I knew who had an interest in Fantasy football, and to get those people involved, and then hopefully share the page to get their Fantasy football opponents involved with the page. Like I stated earlier, the problem with the page was the frequency of posts. I feel like this is what doomed the page to be unsuccessful. 

I was very hopeful for the turnout of this page because Fantasy Football is extremely popular and it reaches a big audience. Sadly, the page was not successful due to the lack of constant posts and audience involvement.

Facebook Ad

OTM#3

The Power Of Fake Media

     

       Just about everyday we come across a fake article online that has some catchy headline with an appealing story that just sucks us in. We don't immediately assume the story is fake because, who would do that?

       This On The Media article stood out to me because there have been an abundant amount of fake articles that have diseased Facebook. Fake articles spread like wildfire, especially on Facebook. Since more than half of Americans get their news from Facebook, it's very easy to believe the article our friends share and also take part of spreading 'the news.' Reading and believing fake articles alter our opinions on certain subjects especially current hot topics such as the election. 

             An article I grabbed from On The Media website simply states; "In truth, a Trump presidency is – in part – a reflection of the status and evolution of the media and tech industries in 2016." This proves to be extremely true. I think both candidates, Clinton and Trump used the power of social media to their advantage by 'exposing' each other of their faults. There were countless fake stories about one another that were later debunked. As stretched as each candidates accusations were, their followers and mainstream media just believed what they wanted to believe. There can be horrifying outcomes of false stories if it were to strike the wrong person. The false story of Clinton's "pizzagate" caught attention of a man who went to do his own investigation and although no one was hurt, he opened fire inside the restaurant, scaring many. This terrifies me because anyone- especially on Facebook, can falsify a "news article" or conspiracy theory about a business or even a person and it can anger someone to participating in a deadly act. 

       It frustrates me that Mark Zuckerberg, founder of Facebook does not take more responsibility of Facebook's publishing policies. He did admit that the company could take more part in what gets shared on the news feed. Maybe hire actual people to fact check shared articles. Even though to some, a fake news article can be very obvious. But there are more who are completely oblivious to fabrication and that is what scares me most. 

Facebook Insights

OTM 2

Syria and Immigration

             There is a very interesting article talking about how many states welcome Syrian refugees. I was surprised by how many opposing states there were. Some reasonings being that they are afraid of terrorists invading their state and America itself. After the attack in Paris, they were to believe the terrorists were refugees who were accepted. Many just don't want to take the chance. I am hopeful though, that the other accepting states see that these refugees are fleeing from the very terror that we are afraid of. Ultimately the decision is up to the President, forcing a lot of states to do anything they can to keep the refugees out themselves.

              Before this class I knew very little about Syria and their trouble with immigration. When I thought of Syria, the word 'terrorist' came to mind. Now, I do not believe that they are all terrorists, but, the media usually portrays them negatively. I appreciate documentaries for showing us the truth and to get different and important perspectives. I whole heartedly understand that fear is the factor of holding the states back from acceptance of refugees. It's a scary thought that we could potentially be letting in a terrorist with a plan. But I think of it this way, there are a lot of awful Americans who have contributed to acts of terror. Sometimes we just don't know who is going to do what. There is a thorough process that refugees have to go through just to be accepted, what else do they have to do just to be accepted into a place where they no longer are living in fear just like the luxury we receive? They are human, just like us who just want to make a life.

Well Informed 2.0

Radicalization & Religion

                I have always thought that there were some shape or form of extremism laced with religion. When I think of radicalization and religion, I think of the Muslim religion. I have read many times about "peaceful Muslims." This never sat well with me because if every Muslim chose to go by their most sacred text, the Quran, this most definitely is not a peaceful religion. Of course, not all Muslims go by the Quran and just choose to believe bits and pieces of the texts, but saying as a whole, that this religion is peaceful.. just is not true.

                   I understand not to categorize people by acts of others. For example, claiming that all Muslims are ISIS, or capable of critical threats is unjust. There are many religions who don't take particular parts in sacred texts literal, but why wouldn't you if it's the religion you choose to believe and follow? Yes, for moral reasons but when hate for non Muslims is so unexplainably extreme, it's just a little hard to believe that they entirely practice peace. 

                    Now, I am not negatively speaking toward all Muslims, there are enormous amounts of Muslims who do not practice or choose to believe the verses. I just simply do not understand how someone chooses not to connect ISIS with the Muslim religion but just as "an extremist group." The most terrifying part of this to me, is the fact that what ISIS is doing is not radical to them. What they're doing and their beliefs is EXACTLY what the Quran states. The Quran acts as a 'guide' for Muslims. I chose to read more thoroughly through some of the verses and the insane hatred and violent acts are just disgusting. 

             In my opinion, this also goes for all religions. There's some sort of extremism within them, but anyone on the outside are the only ones who see it.

Well Informed #2

    WI: Security and Privacy

             This topic was a big eye opener for me. I have always heard talk that the "NSA was watching our every move." It was never clear to me how serious this was. I have a strong feeling of an invasion of privacy with everything I do now. I have always thought we just had to be careful what we say/google/post etc on the internet but after reading these articles and videos, I never knew how important this really is.

              After watching the United States of Secrets video on frontline, it left me feeling uneasy that the government is doing things we really don't know about. In a way, I felt as though it's the right idea to have this type of heavy surveillance on citizens for the intent to watch for terrorist or wrongful activity. But, to an extent. Once they have enough information that a citizen is not a threat, the surveillance shouldn't continue on those citizens. This is a tough subject but my opinion is that having "The Program" is safer than no type of surveillance at all. I found it surprising that so many major companies such as AT&T, Facebook, etc were helping the government collect information on individuals. It was also interesting to read that the government wasn't lawfully allowed to seek through emails but, certain companies could for advertising purposes. Like Obama states, "We cannot have 100% security with 100% privacy."

               Catherine Crump on Ted Talk talked about how the police have cameras taking pictures of our license plates and cars to see where we go about during our daily lives. I feel so violated learning this information. This now makes me feel uneasy even leaving my house. If there were a crooked cop with bad intentions of stalking someone, it could be really deadly. 

                Even with the possibility of consequences, I think the use of technology to prevent criminals/terrorists around us could be a useful thing.

Hashtagging the Debate

               

Hashtagging The Debate

               While I only had a short amount of time to view the debate, I kept up with social media and what my friends were saying and sharing on Facebook. I was quite surprised by the equal sides taken with Trump and Clinton. I personally thought they'd be more for Clinton. One thing that I unfortunately expected, was the number of uneducated and vague posts. Now, I know most of the friends I have on Facebook and it's nothing new that I see posts on topics that relate to "Clinton is the worst because all of the stuff she did." Well... that's hard to engage discussion with and leaves me wondering if you really know why "she's the worst." Social media, for me, is definitely one of the most frustrating tools to use for discussing opinionated conversations about important topics or events. 

              It's common for someone to see a video or picture of something that the media altered and just be so quick to believe it. It is SOO sad that we live in a world where many will believe anything on the internet without factual research. For example, a video that went viral on my newsfeed of Clinton shaking hands with Lester Holt and Trump just walking away. Everyone was outraged about Trump's ignorance... well, if they had watched the debate or did further research, they'd see the whole video where Trump goes back and shakes Holt's hand after all. This is just one example of many media altered videos/articles/etc. 

               To conclude, it was very entertaining to follow social media during the debate to see what topic stirred the social media world up and honestly to see the different friendships lost over such discussions. ;)

Well Informed #1

Well Informed

Law Enforcement and Racism

                   Racism and law enforcement have a very complicated relationship. It's even complicated to discuss with one another without some level of argument or disagreement. While researching, I've come across numerous stories of cop brutality to young black men particularly. Michael Brown, Eric Garner, Tamir Rice and many more were victims of violent acts from police officers. None of these officers faced indictment, leading to utter outrage from the public. 

           An article in Journalist's Resource states that surveys from Latino/African Americans suggest that confidence in law enforcement is relatively low, meaning they're more likely to use sudden excessive force. Law enforcement defensively states their numerous efforts to control and stop the issue by "community policing." They also stated that they are in an extremely dangerous line of work and have seen terrible outcomes from restraining to use their firearm under extensive amounts of stress. 

                  While I agree and understand that police officers are in a hazardous line of work, and yes, they have an oppressive amount of homicides. I can't help but think that they chose this line of work. They swore to serve and protect no matter what the cost. I am completely dumbfounded that proper sensitivity training is not being enforced on all police officers. This would lead to far more positive outcomes. After the horrific Dallas shooting, the Dallas Police Force took to de-escalation policing. Just after three years they went from 74,000 arrests to 61,000 and from 147 excessive force complaints to only 53. This training is vital for safer communities for our law enforcement, and their citizens. 

On The Media #1

On The Media 

Never Again, Again

             This episode caught my attention because I have a soft spot for this subject. Can you imagine living in fear and being targeted/hated just because of the person you love? The episode is on the subject of the horrific Orlando shooting. They talk with a gay Muslim writer.

             There was talk of the killer being gay himself. So how could this malicious killer do this? Could self hate push him to kill? In the Muslim community, being gay is considered "impossible." Associate editor of The Village Voice wrote about himself being in a position of "double jeopardy," a gay Muslim. He spoke out in a tweet to defend himself and immediately got some backlash. Whether it was other Muslims saying there's no way he could be gay or some saying he should "go home and be be-headed." He talks about how he feels uncomfortable being Muslim after 9/11 tragedy took place. When he came out on Twitter, he wanted to make himself visible and get people to stop and think that it's awful this happened but now homosexual Muslims are finding one another and they are talking and figuring out how to go forward.

                 Saying this was just another terrorist attack on Americans infuriated me. The LGBT community have been the biggest target for hate crimes. LGBT are the number one murdered minority in the country. The sole fact that the LGBT community and gay history aren't taught in schools in my opinion is a huge contribution to these hate crimes. Another enormous contribution is religion. Most religions condemn homosexuality of any type, learning this at a young age will only mold your mind that this IS a sin. To me, that is absolutely disheartening. 
                The media shows us these killings for the first time recently and it forces the viewers to assume this is the first time these homophobia attacks are happening. UpStairs Lounge, New Orleans in 1973, Backstreet Cafe Roanoke, Virginia in 2000, Central Station in Moscow, 2014 to just name a few of LGBT targeted killings. This extreme terrorism needs to be recognized as a threat to individual freedom.

Facebook Campaign

Facebook Campaign

          Nearly 75 million people will participate in Fantasy Football this year. I've noticed there aren't any pages focusing on local Fantasy Football participants. So my goal is to generate 'likes' and activity on my page to bring the community together and to discuss the topic, give advice, and entertain the followers by posting polls, updates on stats, and the latest news.

https://www.facebook.com/whereyourfantasycomestrue/

Personas

1. Participants in Fantasy Football.
2. Participants seeking advice/feedback.
3. Anyone seeking football entertainment/news/stats.
4. Participants looking for someone to join their league.

Tactics

• I plan on cross promoting my Facebook page with Instagram to reach out to more people.
• Posting polls/statuses daily will help keep people involved and interested in the page.
• Asking the follower's opinions will get them to react easier than just posting news.
• Sharing exciting pictures from the games will keep it enticing.
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